EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS
EP 351: How Coronavirus is Impacting Search Behavior with Lily Ray
Search behavior is something that has always been changing over time, but there have been unprecedented shifts caused by the COVID-19 coronavirus outbreak. Google continues its focus on E-A-T and page quality, but how a global pandemic impacts search behavior [...]
EP 350: Impact of COVID-19 on PPC with Amy Bishop
Change is the name of the game in digital marketing, and while many times the changes can be good, sometimes they’re not. Change has been especially rapid during the pandemic, and that includes PPC and paid social. Episode 350 of [...]
EP 349: Stop Marketing in a Crisis? with Jon Henshaw
Nearly 17 million have filed for unemployment in the past three weeks. The economy has come to an abrupt hard stop. What should digital marketing professionals focus on during an unprecedented crisis like the one we’re now experiencing? This week’s [...]
EP 348: Automation in Times of Crisis with Aaron Levy
Too many companies have SEM strategies entirely focused on keywords or what's “most likely to convert” according to Google, as opposed to what makes the most sense to the real customers on the other side of the marketing equation. Especially [...]
EP 347: Remote Working & Quora PPC with JD Prater
A lot of companies are responding to the health concerns happening worldwide by sending employees home to work remotely. The digital marketing industry is lucky that a lot of work can be done via computer, video conference, etc. Some individuals [...]
EP 346: SEO for 2020 with Britney Muller
This week’s featured guest is Britney Muller, Senior SEO Scientist at Moz, here to EDGEucate you on the specifics within SEO that you need to focus on throughout 2020. Britney continuously researches SEO concepts, creates educational content, helps educate people [...]
EP 345: Podcasting Your Passion with Chuck Fields
This week’s featured guest is Chuck Fields, President and Founder of SpaceTech, has been teaching businesses better ways to work, especially getting more done faster. He works with mid-sized companies to streamline business processes, reduce data errors, and eliminate bottlenecks [...]
EP 344: 7 Steps to Optimize Google My Business with Sherry Bonelli
Claiming your Google My Business is a great way to start optimizing a FREE tool Google provides a lot of companies. If your business has a location address and a phone number then you might already have a GMB without [...]
EP 343: Mastering Instagram Story Ads with Susan Wenograd
When it comes to ad success, it’s important to know who is active on the various social channel platforms. The divide of ages between the social platforms is an important attribute to your success that many people don’t know about. [...]