EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS
EP 257: Building SEO Strategies Around Google Search Quality Evaluator Guidelines w/Phil Singleton
A couple years ago, Google released their Google Search Quality Evaluator Guidelines - a training and resource document they use for the Search Quality Evaluators program. This 160-page document was updated last July and we are talking this week to [...]
EP 256: The State of Publishing in 2018 w/Loren Baker
Fifteen years ago, Loren Baker decided to start up a website (or web journal, at the time) called Search Engine Journal and now it has become one of the most popular blogs in the SEO industry. In this episode, we [...]
EP 255: 10x Marketing Formula w/Garrett Moon
Results or Die - that's the philosophy of CoSchedule, an online tool for organizing all of your digital marketing. The CEO and co-founder, Garrett Moon, has authored a new book called the 10x Marketing Formula (due out March 27th) and [...]
EP 254: Google Local Questions & Answers w/Aaron Weiche
Last year, Google released a new feature to Google My Business pages called Google Questions and Answers but most business owners have no idea it even exists. Aaron Weiche is the Chief Marketing Officer at GetFiveStars and he has some [...]
EP 253: How to Build a Brand Community w/Carrie Melissa Jones
One topic we have never covered on the show in the past six years is building a community around your brand. Companies large and small have created communities for their brands, but how do you make your brand successful and [...]
EP 252: The Future of Search w/Will Critchlow
The year of 2018 looks to be an exciting year for the search industry and in this episode, we'll talk to Will Critchlow, the Founder and CEO of Distilled. He speaks several times a year about the future of search [...]
EP 251: Shifting from Google Ads to Facebook Ads w/Susan Wenograd
We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this position before so we wanted to [...]
EP 250: How Voice Search Changes Everything w/Duane Forrester
"Open the Pod Bay Doors, Hal" - talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself asking voice commands to Alexa, Siri, or Google about the weather or music on [...]
EP 249: Become a Better Boss With Radical Candor w/Kim Scott
Earlier this year, Erin and Tom were sitting at a local networking event and the presenter started talking about this concept called Radical Candor. It was a new book that had just come out and it definitely perked their interest. [...]