EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS
EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf
Talia Wolf is one of the industry's top conversion optimization specialists and she joins us this week to tell us about her new CRO class, Emotion Sells: The Masterclass. She has taught conversion rate optimization on stages such as Google, [...]
EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams
As we start coming to the end of 2016, we try to get a handle on all the different tactics in digital marketing. And one of the most important tactics, that is constantly changing, is PPC. It's a huge environment [...]
EP 202: Managing a Global SEO Strategy w/Garth O’Brien
We are excited to be joined this week by Garth O'Brien, the Director and Global Head of SEO at GoDaddy, to discuss with him how he manages his team of SEOs and creates/implements a global SEO strategy. Plus, we also [...]
EP 201: In-House SEO vs. Agency SEO w/Jason White
Jason White, the current Director of SEO at Hertz (and former VP of SEO and SMM at DragonSearch), joined us this week for our 201st episode of Edge of the Web. Jason started his new job with Hertz within the [...]
EP 200: Steaks, Spirits, & SEO
Edge of the Web started on the local airwaves in Indianapolis on February 4, 2012. We've come a long way in the 4+ years and are now broadcasting in our own studio! And nothing goes better with your 200th episode [...]
EP 199: Finding the Why in Your Digital Marketing w/Steve Hammer
As digital marketers, do you know when your message isn't hitting the mark? Or more importantly, why? Solving the "what" the customer is looking for is not the equation, but the "why" they are looking for should be the goal [...]
EP 198: Social Media Ads w/Ian Mackie
Ian Mackie, the Director of Social Advertising at Point It, joins us on the show this week to discuss the importance of Social Media Ads for your marketing campaign. Some of the topics we cover with Ian are: Why are [...]
EP 197: The Value of Visual Communication w/Amy Balliett
In a recent Moz webinar, Amy Balliett, CEO of Killer Infographics described "Visual Communication" as: graphically represents information to efficiently and effectively create meaning - & when necessary, a limited text is included to explicate the meaning. There is no [...]
EP 196: Rand Fishkin Interview – Penguin 4.0, Moz Layoffs, & Running a SaaS
What a trip is has been! We started this journey over four years ago, recording in a small radio station here in Indianapolis, and leveling up, over time. There's been a lot of episodes, and huge amount of work for [...]