2FA Archives - EDGE of the Web Podcast

Our Halloween 2022 Episode (yeah, it’s November, moving on) covering articles from MarTech, Android Police, Search Engine Land and Semrush. We dug into a spooky article from Bruce Clay (much to Mordy’s chagrin) and provided an expose’ on the Semrush Zero-Click study from Marcus Tober. He had a fantastic analysis at the end, right Mordy (wink)? Seriously - a sizable study of 20,000 users click-stream on over 300,000 queries. There is some very striking data about what zero-click really means and how it differs from the 2018 report on zero-clicks. Make sure you check these links out! News from the EDGE: New Features coming to GA4 Are you using 2FA? Bruce Clay gives us 10 SEO tactics to quit in 2023 SEMRush presents a study about Zero-Clicks Barry Blast from Search Engine Roundtable: Barry Blast 1: Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says - Link Barry Blast 2: Google Showing On Time Delivery & Order Accuracy Estimates In Search Ads - Link Barry Blast 3: Google: Human Written Content Doesn't Necessarily Make The Content Useful Or Helpful - Link

542 | News from the EDGE | Week of 10.31.2022

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