EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

  • Episode 638: News from October 30th, 2023

638 | News from the EDGE | Week of 10.30.2023

By |October 31st, 2023|News, podcast|

Marketers face an AI scare—70% overwhelmed. X introduces premium ad-free subscriptions to battle bots. Apple invests $1B in AI for an exciting race ahead.

  • Episode 550: News from November 28th, 2022

550 | News from the EDGE | Week of 11.28.2022

By |November 30th, 2022|News, podcast|

Big question this week: Why do different SEO tools show different traffic to our sites? Also covering ad targeting in twitter, obsolete sounds, and Pinterest rankings!

  • Patrick Stox EDGE Episode 515 Featured Image

515 | Where Has Google’s Data Gone? w/ Patrick Stox

By |July 18th, 2022|Interview, podcast|

Patrick Stox and Ahrefs released a study representing almost 150,000 websites and nearly 9 billion total clicks for one month of data. The conclusion? Google Search Console hides the keyword term for 46.08% of clicks!