EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Show 324: What is Google E-A-Ting?, featuring Marie Haynes

Making Sense of Google’s Focus on E-A-T with Marie Haynes

By |September 6th, 2019|Interview|

EDGE host Erin Sparks and Creative Studio Producer Jacob Mann spoke with SEO expert Marie Haynes of Marie Haynes Consulting in EDGE of the Web Episode 324 to find out ???. Here’s what we learned: 00:20:26 How a Page’s Intention Plays Into EAT and Ranking Google wants to see websites [...]

  • E-A-T with Lily Ray

EP 315: E-A-T with Lily Ray

By |June 7th, 2019|podcast|

This week features analysis and commentary with special guest Lily Ray, SEO Director at Path Interactive on stories such as the Google disavow tool not going away so just use the old version for now, starting July 1 all new sites will be indexed using Google’s mobile-first indexing, and Google’s [...]

  • Show 315: E-A-T, featuring Lily Ray

Learning How to E-A-T at Google’s Table with Lily Ray

By |June 7th, 2019|Interview|

Lily Ray, SEO Director at Path Interactive, keeps a close watch on the ever-changing world of SEO, and especially when it comes to keeping up with changes related to E-A-T: Expertise, authoritativeness and Trustworthiness – increasingly important standards Google is using to make sure websites are presenting accurate information. She [...]

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