EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Episode 695: News from June 24th, 2024

695 | News from the EDGE | Week of 6.24.2024

By |June 27th, 2024|News, podcast|

Universal Analytics ends July 1, 2024. Migrate to GA4! E-Commerce gains authority. June 2024 Spam Update targets low-quality sites.

  • Episode 649: Retail Media Opportunities and Ethics w/Elizabeth Marsten

649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten

By |December 21st, 2023|Interview, podcast|

Explore retail media's data-driven impact on e-commerce with expert Elizabeth Marsten. Uncover predictive models and privacy solutions in the third wave of marketing on The EDGE of The Web!

  • Episode 648: The 3rd Wave of Digital Advertsing w/Elizabeth Marsten

648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

By |December 18th, 2023|Interview, podcast|

Retail Media Secrets! VP Elizabeth Marsten spills the beans on personalization, data tactics, & growth strategies used by industry giants. Dive in & dominate the future of marketing.

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