EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
Sara Taher discusses her background in digital marketing, which has led her to be an expert in entity SEO. She unpacks how this tactic is incorporated within Google's Knowledge Panel and User Experience. Whether you use AI tools or not, entity SEO provides the opportunity to elevate your company's presence and brand trust.
Google has added a new feature to Search Generative Experience to focus on educating users on complex concepts. Inactive Google accounts are being purged. Report accuses Google of scraping children’s data for personalized ads. All the SEO updates in this week's News from the EDGE!
Sarah McDowell talks about podcasting and maintaining a healthy work-life balance. She also shares tips on finding sponsors for your podcast.
