EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Cindy Krum EDGE Episode 560 Featured Image

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum

By |January 9th, 2023|Interview, podcast|

Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test.

  • Jonny Ross EDGE Episode 495 Featured Image

495 | Measuring the Success of Structured Data Deployment

By |April 29th, 2022|Interview, podcast|

Learn about entity definition and the slew of tools out there to make your structured data grooming easy from Jonny Ross and Erin Sparks

  • EP 429 with Bill Slawski cover

429 | Search Ontology & Language Models with Bill Slawski

By |June 22nd, 2021|Interview, podcast|

Bill Slawski is currently the Director of SEO Research at Go Fish Digital. He has previously worked as a solo consultant. Slawski has been involved in internet marketing and web promotions since 1996. He has written over 1,000 posts on his site, SEO by the Sea. Having worked with a wide [...]