EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


623 | Navigating the World of Generative Search w/ Natalie Arney

By |September 8th, 2023|Interview, podcast|

Natalie Arney helps uncover what’s in store for us with Google Search Generative Experience—discussing SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO.

621 | Unleashing the Power of AI in SEO w/ Sara Taher

By |September 1st, 2023|Interview, podcast|

Join Sara Taher for insights on SEO adaptation to AI, buyer journey shifts, and content creation. Stay ahead in the ever-changing SEO landscape!

620 | Building a Strong Entity Strategy w/ Sara Taher

By |August 26th, 2023|Interview, podcast|

Sara Taher discusses her background in digital marketing, which has led her to be an expert in entity SEO. She unpacks how this tactic is incorporated within Google's Knowledge Panel and User Experience. Whether you use AI tools or not, entity SEO provides the opportunity to elevate your company's presence and brand trust.