EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Content for Top, Middle, and Bottom Funnel - edge of the web radio show

Content for Top, Middle, and Bottom Funnel – Show 135

By |June 2nd, 2015|podcast|

The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points. On average, prospects receive ten marketing touches through the course of a successful buyer's journey (ending in a [...]

  • Stop Marketing Your Brand - edge of the web radio show

Stop Marketing Your Brand – Show 134

By |May 26th, 2015|podcast|

The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully - STOP MARKETING YOUR BRAND! Self-Serving Content, billboard style tweets and "Hey! Look at how cool my brand is" Facebook posts do not market an experience that [...]

  • Using SEO to Build Brand - edge of the web radio show

How To Use SEO To Build Your Brand – Show 133

By |May 19th, 2015|podcast|

The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? It's obvious that Google and the other search engines are growing, with their technology and algorithm changes, to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional [...]

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