EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
When Site Strategics CEO Erin Sparks spoke with special guest Kirk Williams of ZATO Marketing, for episode 321 of the award-winning EDGE of the Web podcast, they talked about how to make the most of Google Smart Shopping Campaigns. Here’s what we learned: 00:19:04 More About Shopping Ads One of [...]
Most of a PPC Manager's focus tends to be on Google Ads - but you could be overlooking a valuable channel for ads - and that's Bing Ads. What in store for Bing Ads in 2019? Well, we reached out to our good friend John Lee as he is the [...]
We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this position before so we wanted to have her on to talk to you about the lessons [...]
