EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Show 314: Automation and Machine Learning, featuring Ginny Marvin

Making Sense of Automation and Machine Learning with Ginny Marvin

By |June 5th, 2019|Interviews|

Ginny Marvin, Editor-in-Chief for Third Door Media spoke with Site Strategics CEO Erin Sparks about automation and machine learning in digital marketing and SEO during episode 314 of the award-winning EDGE of the Web podcast. Here’s what we learned: 00:16:44 Leveraging Automation and Machine Learning in SEO One question that [...]

  • Show 302: Learning From Google's Quality Rater Guidelines, featuting Marie Haynes

EP 302: Learning from Google’s Quality Rater Guidelines w/Marie Haynes

By |February 19th, 2019|podcast|

Last year, Google updated its Quality Rater Guidelines - what changed and what lessons are there to learn from this update? Marie Haynes, the owner of Marie Haynes Consulting, Inc., joins us on the show this week as she and her team have dove into this 160+ page document to [...]

  • Show 299: Why you Should Be Using Bing Ads, featuring John Lee

Making the Most of Bing Ads with John A. Lee

By |February 3rd, 2019|Interviews|

EDGE hosts Erin Sparks (Site Strategics CEO) and Tom Brodbeck (Site Strategics Digital Media Director) talked with Product Learning Strategist John Lee of Bing Ads in EDGE of the Web Episode 299 to find out the why and how of including Bing Ads in your digital marketing strategy. Here’s what [...]

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