EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
The marketers who will win in today’s environment are those who understand it’s all about providing a great experience. It’s no longer about GRABBING attention, it’s about HOLDING attention. Although a surprising number of professional marketers aren’t as good as you’d think they would be at marketing themselves to get [...]
Announcer: 00:01 On this episode of EDGE of the Web... Jay Acunzo: 00:04 Our mandate has changed and we just do not address it. Our mandate as marketers, whether it was right or wrong used to be grab attention and now it's hold attention. And so I don't think [...]
It’s all too easy in today’s fast-paced digital marketing environment to lose site of the distinction between marketing and advertising, to get wrapped up in the latest developments at Google, to focus on metrics and measures instead of the core goals they’re meant to quantify. Our special guest for episode [...]
