EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
Explore the SEO nuances of singular vs. plural keywords with Lidia Infante, Senior SEO Manager at Sanity.io. Gain insights on Google's perspective and adapt your keyword strategy for evolving search intent!
Mark Williams-Cook and Erin Sparks discuss the concept of zero-volume keywords, intent vs. keywords, the Knowledge Graph, and PAAs on episode 564 of the EDGE.
We can’t use our Google SEO mindset for YouTube optimization. It’s not going to work and we learn why it doesn’t on today’s show.
