EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Understanding Google’s Multitask Unified Model (MUM) with Bill Slawski

431 | Understanding Google’s Multitask Unified Model (MUM) with Bill Slawski

By |July 6th, 2021|Interview, podcast|

Looking at Google's language models to understand how the model is working against and with you in the world of SEO. Working towards understanding the entity you are working with and trying to bring focus to the SEO industry.    Understanding The Future of Google By incorporating language models, such as [...]

  • Mark Traphagen - Show 425

425 | The Problems and Future of Enterprise SEO with Mark Traphagen

By |June 5th, 2021|Interview, podcast|

What are the problems when analyzing and acting on data from an enterprise-level SEO projects.  With hundreds of thousands of pages to deal with, the utilization of machine learning is fastly becoming an essential resource.  Mark Traphagen of SEO Clarity gives us their insights into these issues.  They also give [...]

  • Will Critchlow EDGE Featured Image

EP 371: 15 Years of SEO with Will Critchlow

By |October 20th, 2020|Interview, podcast|

This week's featured guest is Will Critchlow, CEO of Search Pilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as Distilled ODN). We covered a number of things regarding the history of Search and also deep-dived into the [...]

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