EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Paul Shapiro EDGE Featured Image

EP 370: Enterprise In-House SEO Advantages with Paul Shapiro

By |October 14th, 2020|Interview, podcast|

This week's featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is very fond of horror movies and board games. In fact, he also operates a board game blog. He was on our show back March 2016, when [...]

  • Automation and Machine Learning with Ginny Marvin

EP 314: Automation and Machine Learning with Ginny Marvin

By |June 5th, 2019|podcast|

A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and #MachineLearning. Both #SEO and #DigitalMarketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, Marketing Land, and MarTech Today will make sense of it [...]

  • Show 314: Automation and Machine Learning, featuring Ginny Marvin

Making Sense of Automation and Machine Learning with Ginny Marvin

By |June 5th, 2019|Interview|

Ginny Marvin, Editor-in-Chief for Third Door Media spoke with Site Strategics CEO Erin Sparks about automation and machine learning in digital marketing and SEO during episode 314 of the award-winning EDGE of the Web podcast. Here’s what we learned: 00:16:44 Leveraging Automation and Machine Learning in SEO One question that [...]

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