EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Show 308: How to use data analysis for SEO, featuring JR Oakes

EP 308: How to Use Data Analysis for SEO w/JR Oakes

By |April 8th, 2019|podcast|

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of [...]

  • Show 306: The Role of Machine Learning and AI in PPC, featuring Brad Geddes

Smart Automation for PPC Results with Brad Geddes

By |March 18th, 2019|Interview|

When special guest Brad Geddes, PPC expert and co-founder of Adalysis, joined Site Strategics CEO Erin Sparks and Digital Media Director Tom Brodbeck for Episode 306 of the award-winning EDGE of the Web podcast to find out how to put automation to work for digital marketing, Brad shared a lot [...]

  • Show 306: The Role of Machine Learning and AI in PPC, featuring Brad Geddes

EP 306: The Role of Machine Learning and AI in PPC w/Brad Geddes

By |March 15th, 2019|podcast|

Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be successful? Brad Geddes joins us this week to discuss the [...]

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