EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Machine Learning with Britney Muller

EP 309: How to Use Machine Learning for SEO w/Britney Muller

By |April 10th, 2019|podcast|

What if we could automate and use machines from some of the most mundane SEO tasks and free up our time for more strategy? Well, it is possible and we'll find out how machine learning can make our lives a little easier. Britney Muller is the Senior SEO Scientist at [...]

  • Show 308: How to use data analysis for SEO, featuring JR Oakes

EP 308: How to Use Data Analysis for SEO w/JR Oakes

By |April 8th, 2019|podcast|

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of [...]

  • Show 306: The Role of Machine Learning and AI in PPC, featuring Brad Geddes

Smart Automation for PPC Results with Brad Geddes

By |March 18th, 2019|Interview|

When special guest Brad Geddes, PPC expert and co-founder of Adalysis, joined Site Strategics CEO Erin Sparks and Digital Media Director Tom Brodbeck for Episode 306 of the award-winning EDGE of the Web podcast to find out how to put automation to work for digital marketing, Brad shared a lot [...]

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