EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Google Secrets LEAKED with Michael King

  • EP348 Featured Image

EP 348: Automation in Times of Crisis with Aaron Levy

By |March 26th, 2020|podcast|

Too many companies have SEM strategies entirely focused on keywords or what's “most likely to convert” according to Google, as opposed to what makes the most sense to the real customers on the other side of the marketing equation. Especially in a time of crisis, it makes even more sense [...]

  • Automation and Machine Learning with Ginny Marvin

EP 314: Automation and Machine Learning with Ginny Marvin

By |June 5th, 2019|podcast|

A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and #MachineLearning. Both #SEO and #DigitalMarketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, Marketing Land, and MarTech Today will make sense of it [...]

  • Show 314: Automation and Machine Learning, featuring Ginny Marvin

Making Sense of Automation and Machine Learning with Ginny Marvin

By |June 5th, 2019|Interview|

Ginny Marvin, Editor-in-Chief for Third Door Media spoke with Site Strategics CEO Erin Sparks about automation and machine learning in digital marketing and SEO during episode 314 of the award-winning EDGE of the Web podcast. Here’s what we learned: 00:16:44 Leveraging Automation and Machine Learning in SEO One question that [...]