EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
The marketers who will win in today’s environment are those who understand it’s all about providing a great experience. It’s no longer about GRABBING attention, it’s about HOLDING attention. Although a surprising number of professional marketers aren’t as good as you’d think they would be at marketing themselves to get [...]
It’s all too easy in today’s fast-paced digital marketing environment to lose site of the distinction between marketing and advertising, to get wrapped up in the latest developments at Google, to focus on metrics and measures instead of the core goals they’re meant to quantify. Our special guest for episode [...]
Keeping up with the latest digital marketing headlines is a daunting task for anyone, which is why we include a news roundup segment in each episode of the EDGE. The latest features host Erin Sparks and Creative Studio Producer Jacob Mann along with special guest Jay Acunzo, Founder of Marketing [...]
