EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Carolyn Lyden EP409 Featured Image

409 | Community Narratives with Carolyn Lyden of Search Engine Lan‪d‬

By |April 12th, 2021|Interview, podcast|

For episode 409 of the award-winning EDGE of the Web podcast we spoke with Carolyn Lyden, Director of Search Content at Search Engine Land as well as Third Door Media. Host Erin Sparks spoke with Carolyn about how she got into SEO and what she’s bringing to her new roles. [...]

  • Show 336: Funnel Fixes- Optimizing Your Landing Pages, featuring Talia Wolf

Digital Marketing News Roundup with Talia Wolf

By |December 10th, 2019|News|

Keeping up with all the latest digital marketing headlines feels nearly impossible, which is why we include a news roundup segment in each episode of the EDGE. The latest features host Erin Sparks and Creative Studio Producer Jacob Mann along with special guest Talia Wolf, Founder and CEO of GetUplift, [...]

  • Automation and Machine Learning with Ginny Marvin

EP 314: Automation and Machine Learning with Ginny Marvin

By |June 5th, 2019|podcast|

A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and #MachineLearning. Both #SEO and #DigitalMarketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, Marketing Land, and MarTech Today will make sense of it [...]

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