EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Show 198: Social media ads, featuring Ian Mackie

EP 198: Social Media Ads w/Ian Mackie

By |October 28th, 2016|Interview, podcast|

Ian Mackie, the Director of Social Advertising at Point It, joins us on the show this week to discuss the importance of Social Media Ads for your marketing campaign. Some of the topics we cover with Ian are: Why are other social media networks so far behind Facebook in social [...]

  • The Facebook logo

Facebook: Stop With The Clickbait

By |August 8th, 2016|News|

Facebook announced last week that they are making an update to their News Feed to reduce the amount of clickbait headlines that are shown. They identified clickbait headlines by categorizing tens of thousands of headlines with the following criteria: 1. If the headlines withholds information required to understand the context [...]

  • A Google glass

Digital Marketing Trends for 2016 – Show 159

By |January 5th, 2016|podcast|

The Industry's Favorite SEO Podcast #EDGETALK : Digital Marketing Trends for 2016 Welcome back to Edge for the final show of 2015! We certainly have had a busy year, and we wanted to take time in this how to peer over the hedge into 2016, and talk about what thought [...]