EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
The Industry's Favorite SEO Podcast #EDGETALK : Getting Testimonials From Your Customers It's an age-old tactic that's been working in marketing for decades. Why? Because it gives potential customers a reassurance that your product or service actually does what you claim it does. Testimonials are so effective that when a [...]
The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points. On average, prospects receive ten marketing touches through the course of a successful buyer's journey (ending in a [...]
The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully - STOP MARKETING YOUR BRAND! Self-Serving Content, billboard style tweets and "Hey! Look at how cool my brand is" Facebook posts do not market an experience that [...]
