779 | Closing Content Gaps and Tracking AI Traffic w/ Dana DiTomaso
Content strategy with Dana DiTomaso. Learn persona building, content gap analysis, and tying SEO to business results with GA4 insights.
778 | Analytics Workout and Maturity Model Kickstart for 2026 w/ Dana DiTomaso
Unlock the power of Google Analytics 4 with Dana DiTomaso as she shares expert insights on optimizing GA4, Looker Studio's blending of Universal Analytics with GA4, and boosting SEO.
777 | AI/SEO News from the EDGE | Week of 12.1.2025
This week's EDGE of the Web dives into the seismic shifts in digital marketing, including Adobe's acquisition of Semrush for $1.9 billion, the rollout of Google Search Console Annotations, and rising stakes around the EU's Digital Omnibus and data privacy. The panel also covers ChatGPT's rumored ad features, expanded Google AI Mode ads, and the resurgence of AI SEO spam.
