EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
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LATEST PODCASTS
424 | News from the EDGE: Week of May 31, 2021
On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein a number of Google moves this week including a very interesting jump links on featured snippets that don’t go off of headlines but off of Google reading and placing relevant references to the passages. There’s [...]
423 | Reporting on the Realm of SEO Ideas and Data with Roger Montti
Roger Montti shares his perspective on some advancing discussions that SEOs are having. He gives insight into what a day in the life of a tech SEO writer looks like and how he tackles writing for a diverse readership. [00:02:41] The Zero-Click Discussion the realm of ideas [00:07:57] Google’s meeting [...]
422 | News from the EDGE: Week of May 24, 2021
On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein explore the ways MUM may change search behavior, fall in love with the new Google Maps updates and revisit what we think matters when it comes to Core Web Vitals. [00:04:24] Something Special Hanging in [...]
421 | SEO Publishing and Recent Articles with Roger Montti
Roger Montti and Erin Sparks dive into some recent articles Montti has written regarding the Wix and WordPress smackdown. Montti expands on how the Pandemic has affected the technology community and relationships within the community. He also explains Core Web Vitals on his terms. [00:04:24] Roger’s Publishing History [00:07:03] [...]
420 | News from the EDGE: Week of May 17, 2021
On this week’s episode of EDGE of the Web, Erin Sparks and Wix’s Mordy Oberstein unpack the news about YouTube improving Creator Studio, new privacy-focused changes to Google Analytics and Tag Manager, Google’s statement on public blog networks and more. [00:02:47] YouTube is improving Creator Studio [00:12:06] Google Ads has [...]
419 | SEO Basics and the Top SEOs You Should Follow from Andrew Optimisey
Andrew “Optimisey” Cock-Starkey continued his discussion with us as we explored his tenants to help businesses do the small but powerful things that improve their websites. Things you can do right now. He clearly demonstrates the care he has towards his own clients and he used his Cambridge meetups to [...]
418 | News from the EDGE: Week of May 10, 2021
On this week’s News From The EDGE, host Erin Sparks, Wix’s Mordy Oberstein and EDGE Media Studio’s Creative Director Jacob Mann set expectations for Core Web Vitals, talk about the Moz analysis of GMB’s local justification, and weigh in on Clubhouse. [00:04:26] Core Web Vitals claimed to be a minor [...]
417 | Getting Back Together for SEO in the Real World
Andrew Cock-Starkey (aka Andrew Optimisey) started to hold small conferences at a local college to help inform some of the local businesses of the best standards for digital marketing and search engine optimization. But that small college was Cambridge and you would not believe who came to speak there. Free [...]
416 | News from the EDGE: Week of May 3, 2021
Join Erin & Mordy as they unpack how Google’s adding links to featured snippets, the new ability to report indexing issues, Bing’s new shopping feature and our favorite topic, Core Web Vitals. [00:04:25] Comparison shopping on Bing [00:09:08] Report indexing issues on Google Search Console [00:13:24] Elementor updates for Core [...]