EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
What’s one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised how much of your audience are using Instagram, Quora, Waze, Reddit, Pinterest, Nextdoor, and others. And if you’re not including QUORA in your PPC plan, [...]
When Site Strategics CEO Erin Sparks spoke with special guest Mike Blumenthal, co-founder of GatherUp and LocalU, for episode 325 of the award-winning EDGE of the Web podcast, they talked about the need for businesses to actively manage all the various elements Google draws on to present its own take [...]
If your business or client’s business gets all of it’s customers from a localized area- how do you go about optimizing your website to cater to just your city and neighborhoods? What does your local reputation have to do with your ability to drive traffic to your pages and close [...]
