564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-Cook
Mark Williams-Cook and Erin Sparks discuss the concept of zero-volume keywords, intent vs. keywords, the Knowledge Graph, and PAAs on episode 564 of the EDGE.
Interviews (Page 32)
562 | How Google Has Learned with Voice Search w/ Cindy Krum
On this episode of the EDGE Erin Sparks and Cindy Krum explore MUM, IoT, and voice search. What implications do they have for SEOs, brands and consumers?
560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum
Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test.
