EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
Unlock the power of Google Analytics 4 with Dana DiTomaso as she shares expert insights on optimizing GA4, Looker Studio's blending of Universal Analytics with GA4, and boosting SEO.
This week's EDGE of the Web dives into the seismic shifts in digital marketing, including Adobe's acquisition of Semrush for $1.9 billion, the rollout of Google Search Console Annotations, and rising stakes around the EU's Digital Omnibus and data privacy. The panel also covers ChatGPT's rumored ad features, expanded Google AI Mode ads, and the resurgence of AI SEO spam.
Wil Reynolds breaks down the real state of AI and SEO, calling out listicle culture and pushing marketers toward open-source testing, hands-on experimentation, and human-focused results. A sharp, energetic conversation from BrightonSEO San Diego 2025.
