EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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podcast

  • Local News from the EDGE episode 766 with Greg Gifford

766 | Local News from the EDGE | Week of 7.21.2025

By |July 31st, 2025|News, podcast|

43% use AI daily? Not so fast. Greg Gifford and the EDGE crew debunk stats, tackle review scams, and dig into local SEO changes.

  • EDGE of the Web - Bruce Clay AI & SEO Alignment

765 | Aligning SEO with AI and Intent: Bruce Clay’s Perspective

By |July 11th, 2025|podcast|

Bruce Clay joins Edge of the Web to discuss AI’s impact on SEO, search intent, content quality, and sitewide strategies for better rankings.

  • Paid News from the EDGE episode 764 with Greg Finn

764 | Paid Ad News from the EDGE | Week of 6.23.2025

By |June 27th, 2025|News, podcast|

Greg Finn joins the Paid Ad news focus, diving into Google's latest ad changes, AI predictions, and the puzzling Mystery Shopping Rating.

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