EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

­

podcast (Page 175)

  • Show 258: Picking the right engagement metrics for SEO, featuring Cyrus Shepard

EP 258: Picking the Right Engagement Metrics for SEO w/Cyrus Shepard

By |March 16th, 2018|Interviews, podcast|

What engagement metrics are you using in your SEO campaign? In this episode, we talk to Cyrus Shepard and get his feedback on that question plus we take audience questions! Also, have you seen that Google has begun showing search results with no organic listings or ads? What does that [...]

  • Title image cover of Phil Singleton

EP 257: Building SEO Strategies Around Google Search Quality Evaluator Guidelines w/Phil Singleton

By |March 6th, 2018|Interviews, podcast|

A couple years ago, Google released their Google Search Quality Evaluator Guidelines - a training and resource document they use for the Search Quality Evaluators program. This 160-page document was updated last July and we are talking this week to Phil Singleton about what is all in this document. What [...]

  • Loren Baker, founder of Search Engine Journal, visits Edge of the Web

EP 256: The State of Publishing in 2018 w/Loren Baker

By |February 28th, 2018|Interviews, podcast|

Fifteen years ago, Loren Baker decided to start up a website (or web journal, at the time) called Search Engine Journal and now it has become one of the most popular blogs in the SEO industry. In this episode, we talk to Loren about the backstory of Search Engine Journal [...]

X