Who Is Mordy Oberstein?
Mordy Oberstein is the Head of SEO Branding at Wix. Prior to his current role, he served as Wix’s SEO Liaison and was a member of the company’s SEO advisory board.
Formerly the Head of Communications at Semrush, Mordy now serves there as a communications advisor.
Mordy is extremely passionate about presenting SEO from a conceptual and analytical perspective. To that, you can often find him talking about SEO at conferences, on podcasts, webinars, etc. Mordy also regularly contributes SEO thought analysis and data-based studies to the leading SEO publications.
Recent Shows with Mordy Oberstein
663 | News from the EDGE | Week of 2.19.2024News / podcastReddit spikes the ball!
The EDGE team covered a slew of news this week. Articles from Search Engine Land, Search Engine Round Table, and Search Engine Journal covered the landscape of digital marketing news, but we were able to get a couple of nice AI pieces in there. Watch Reddit folks; they just doubled down on their value by inking a $60m deal with an “unknown” AI company. Any guesses? You also want to check out Sora, the text-to-video feature from OpenAI (we will soon be in a world of video inception). Lastly, check your Meta Ads expenses this weekend. They spent your money like a teenager at the mall, and now they are sorry.
We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!
News from the EDGE:
Google Launches “How Search Works” Series To Demystify SEO
Meta Apologizes After Ad Error Causes Campaigns to Overspend by ‘Thousands’
Reddit Dominates Google Search Discussions/Forums
AI News:
Reddit Signs Content Licensing Deal with AI Company Ahead of IPO, Bloomberg Reports
OpenAI Introduces Sora
OpenAI’s ChatGPT Is Testing a Memory Feature
AI Tools:
FirstPic.ai Unveils New Image Recognition Technology
Barry Blast from Search Engine Roundtable:
Google Introduces New Stories in Top Stories Section
Google Emphasizes the Importance of Recovery Timing and Helpful Content Update
Google Refines Search DMA Rich Results Aggregator Units and Refinement Chips [...]
February 20, 2024- 650 | News from the EDGE | Week of 12.25.2023News / podcastTargeted Ads: Google Knows You Better Than Your Mother-in-Law…
Buckle up, EDGE fans! Erin, Jacob, and Mordy crash onto the scene with the last EDGE of the Web episode of 2024, Episode 650. Mordy, please….can we keep Erin’s mother-in-law out of this already?
On the docket: 2024 listicle apocalypse, AI drama with Chat GPT and The New York Times, Burger King’s hangover-detecting robots, and SEO’s 2024 crystal ball (think personalization and AI whispers). Plus, Google’s ad experiments and WordPress’ competitive platform exodus guides.
Grab your existential dread and hit play. It’s EDGE OF THE WEB time! Let’s get weirder than a family reunion after too much eggnog.
News from the EDGE:
Google Acknowledges Live Testing of Ad Copy Variations in Advertisements
Fresh Insights from Google SGE: Exploring Content Formats, YMYL, and Product Views
Keep an Eye on These Crucial Search Trends in 2024
AI Blitz:
Study: Most visited AI Tools in 2023
New York Times sues Microsoft and OpenAI in copyright case
Burger King turns hangovers into discounts with facial recognition
AI Tools:
RambleFix
Meet your AI nutrition and fitness coach
Barry Blast from Search Engine Roundtable:
Barry Blast 1: Google Search Generative Experience December End Date Removed
Barry Blast 2: Pre-Christmas Intense Google Algorithm Ranking Volatility
Barry Blast 3: Google Checks 4 Billion Host Names Each Day For Robots.txt [...]
December 28, 2023
- 642 | The Future of SEO: AI to SGE | BrightonSEO US | Live From San Diego!podcastThe EDGE of the Web team ventured across the country to attend the inaugural BrightonSEO U.S conference in beautiful San Diego! This special podcast was filmed LIVE in front of an audience with 5 of the industry’s best as panelists. Witness industry experts collaborate in forecasting the unpredictable future of SEO. The panel evaluates the industry’s most disruptive topics, including Content at Scale, E-E-A-T, AI Generated Content, SGE, Google’s Knowledge Graph, and beyond, offering insights that light the path ahead. Do not miss this very special feature of The EDGE of the Web as we discover the true trajectory of our industry, and SEO’s unite to scale the expansive future ahead!
Key Segments:
Panel Segments
How Can We Maintain Creative Control When Using AI To Operate At Scale?
The Journey Ahead For SEO’s As In Relation To Content
How Ca n We Ensure The Accuracy And Reliability Of AI Generated Content?
The Expanding Google Knowledge Graph
How Is Search Generative AI Going To Transform The Way We Search For Information?
How Will SGE Change Organic Links On The SERP?
How Can SEO Tools Gauge The Success Of SEO Campaigns In The Context Of SGE?
The Future Of SEO In The Next 18 Months [...]
November 20, 2023
- 611 | News from the EDGE | Week of 7.24.2023News / podcastThe “X” Factor
We’re back for another week of SEO & digital marketing news with lots to cover! Twitter has lost it’s wings as Elon Musk leads a massive rebrand to “X”. Google takes strides in promoting brand trust on the SERP with its latest updates on the misrepresentation policy. Plus, is Apple making moves in the AI space? Get ready to ‘X’pand your SEO game on this ‘X’hilerating feature of News from the EDGE!
And ask Mordy what he thinks about the rebranding…..go ahead, we dare you….
News from the EDGE:
Twitter Announces Coming Restrictions on How Many DMs Non-Twitter Blue Users Can Send
Google updates Misrepresentation Policy with key information on building trust
Washington Post shares SEO and web performance guidelines
AI Blitz:
OpenAI’s head of trust and safety Dave Willner steps down
Wix AI Site Generator Creates Entire Website: Images, Text – Everything
Rumored ‘Apple GPT’ AI Chatbot To Compete With Big Tech Rivals
AI Tools:
Circleback
SumUp
Barry Blast from Search Engine Roundtable:
Google: Expect A Confirm Google Algorithm Update This Summer
Google: A Good Page Experience Doesn’t Fix Other SEO Problems
We would love it if you’d give us a rating on ratethispodcast.com/edge!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
July 25, 2023
- 609 | News from the EDGE | Week of 7.17.2023News / podcastHas AI Fallen Off?
Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle the news for this week. The duo talk Google news, and why they can’t stand SGE. Plus, a decline in ChatGPT satisfaction, could AI be getting dumber? Jacob and Mordy aren’t at the beach but they are drowning in AI… Is this becoming an AI podcast… who knows, but what we do know is we’ve got another great episode here for you on News From the EDGE!
News from the EDGE:
Google’s Core Web Vitals INP Issues Email Causing Concern
Google On Fixing Discovered Currently Not Indexed
AI vs. Humans – The SEO Content Experiment
AI Blitz:
Google expands Bard to more countries, more languages and adds new features
Is ChatGPT Getting “Dumber”? Usage Drops As Users Complain
Poll Shows We’re Using Google Search Generative Experience Less Often
AI Tools:
Time Hero
Supermeme
Barry Blast from Search Engine Roundtable:
Google Search Ranking Algorithm Update & Volatility Explodes This Weekend
Google Will Pass Along Feedback From Publishers Around Canonical vs Noindex For Syndication Partners
We would love it if you’d give us a rating on ratethispodcast.com/edge!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
July 18, 2023
- 607 | News from the EDGE | Week of 7.10.2023News / podcastJust Tell Them to No-Index that Syndicated Content…
Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There’s some major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, it’s time to channel your inner Schwarzenegger, AI just got a little more terrifying. AI is everywhere, Google is calling the shots, and Threads is smashing records! Lots of exciting news for you on this week’s rendition of News from the EDGE!
News from the EDGE:
Google Details SEO Guidance for Content Syndication Partners
Google Ads Launches New Tool to Help Marketers Connect With Gen Z
Threads Reaches 100 Million Members in Record Time
Google Analytics Violates GDPR, Says Swedish Watchdog
AI Blitz:
Code Interpreter Comes to all ChatGPT Plus Users – ‘anyone can be a data analyst now’
Open AI Introduces a Team Dedicated to Stopping Rogue AI
Google Calls for Public Discussion on AI use of Web Content
AI Tools:
Voice Jacket
Memento AI
Dectopus
Barry Blast from Search Engine Roundtable:
Google Ads to Remove Examples From Legal Requirement Policies
Google Search Ranking Algorithm Update & Volatility Super Heated
We would love it if you’d give us a rating on ratethispodcast.com/edge!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
July 12, 2023
- 602 | News from the EDGE | Week of 06.19.2023News / podcastAI Interior Design? Take my money!
Wouldn’t you like to have your living room decorated by an AI bot? What could go wrong there?
In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well as the pausing of Google Bard in the EU. A number of other key topics revolve around Amazon using AI for summaries of product reviews as well as a Google lawsuit against a company that had over 350 fake business profiles and close to 14K fake reviews.
Great articles from Search Engine Land, Search Engine Journal, Search Engine Roundtable, and a slew of others. Jammed-packed it is! Plus, Mordy swears a lot…..so there’s that.
News from the EDGE:
Perspectives Are In Mobile Search
Major Update for Looker Studio and GA4
Trust in Online News is Shifting, but to Who?
AI Blitz:
Amazon is using generative A.I. to summarize product reviews
Google’s Bard Paused in the EU. What’s Behind the Delay?
AI Tools:
Vimeo’s new AI script generator will write corporate marketing filler in seconds
AI-Chat Interior Designer- Design your dream space with real-time AI chatbot
Barry Blast from Search Engine Roundtable:
Google Search For Clothing Adds Virtual Try-On Models
Google Sues Business Over Alleged Fake Business Profiles & Reviews
We would love it if you’d give us a rating on ratethispodcast.com/edge!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
June 22, 2023
- 600 | News from the EDGE | Week of 6.12.2023News / podcast♫ Mordy Can’t Read ♫
Episode 600 folks… we made it! Today’s news brings a full package of AI, along with Mordy’s catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query results from ChatGPT, Bard, and Bing.
New updates to Reddit, and LinkedIn, as well as more AI news! The AI ball keeps rolling on this special 600th episode of News from the EDGE!
!600!
Thanks to everyone for giving us support over the years.
News from the EDGE:
EDGE’s 600th Episode!
ChatBot Players: Three Different Chatbots Take on the News… What Could Go Wrong?
AI Blitz:
Reddit Launches New Ad Products To Boost Conversions
Linkedin Ads Rolling Out Generative AI
Researchers Warn That ChatGPT Can Be Used To Spread Malicious Code
AI Will Be Built Into All Of Meta’s Products
ChatBot Players: Trying the AI Scripts One Last Time
AI Tools:
Roast – Uses AI to Optimize Your Dating Profile
Bard – Google Chrome Chat Box Extension
Barry Blast from Search Engine Roundtable:
Barry Blast 1: Google Generative Experience Gets A Quality Update And Major Speed Boosts
Barry Blast 2: Google Ads Industry-Wide Blocks for Trademarks Are Going Away
We would love it if you’d give us a rating on ratethispodcast.com/edge!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
June 14, 2023
- 598 | News from the EDGE | Week of 6.5.2023News / podcastMordy wants More AI!
Erin jumped out of this week’s news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for The Verge and Search Engine Land, as well as CBS News and Search Engine Roundtable. We’re getting wrapped up in AI here, but there’s going to be more to come next week!
Oh yeah – tweet Mordy more SGE examples, would ya? He loves it.
News from the EDGE:
How’s that new Generative AI search result going for you…. S…l…o…w…l…y?
Which video platform is the most profitable for the creators?
AI Blitz:
We turned Search Engine Land into a chatbot
Google Bard now can use your device’s precise location for more relevant local results
Bing Chat gains Android home widget and improved sports scores
Americans Know About ChatGPT But Few Use It, Survey Finds
AI eliminated nearly 4,000 jobs in May, report says
AI Tools:
HireAI
Barry Blast from Search Engine Roundtable:
Google Rolling Out Multiple Featured Snippets On Desktop Search
Bing Teases Bing Chat Webmaster Tools Reporting – It’s Almost Ready
Microsoft: Bing Chat To Work On All Browsers Soon
We would love it if you’d give us a rating on ratethispodcast.com/edge!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
June 6, 2023
- 597 | News from the EDGE | Week of 5.29.2023News / podcastGoogle Marketing Live 2023 / AI Scams
More AI and Google for you! We’ve got the latest news from Google, with some interesting forecasting for what Google could evolve into by 2033. There is lots of exciting news in Artificial intelligence, including an increase in AI scams to keep an eye out for. Sit back and enjoy this feature of News From the EDGE!
News from the EDGE:
Google Marketing Live 2023, Everything You Need to Know LINK
Google Search Console Performance Report Delayed LINK
Google Search of Today Won’t Exist in 10 Years LINK
AI Blitz:
Google Opens Access to Search Generative Experience Today LINK
New Superbug-Killing Antibiotic Discovered Using AI LINK
Meta’s Speech AI Models Support over 1,100 Languages LINK
AI Scams Targeting Older Americans LINK
AI Tools:
Zipchat – AI Chatbot Powered By GPT-4 LINK
Logic Loop – Query Your Data Conversationally LINK
Barry Blast from Search Engine Roundtable:
Barry Blast 1: Google Announces New Topic Authority System LINK
Barry Blast 2: Google Has Done it’s Last Mobile-First Indexing Switch After 6 Years LINK
We would love it if you’d give us a rating on ratethispodcast.com/edge!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
June 1, 2023
- 593 | News from the EDGE | Week of 5.15.2023News / podcastGoogle I/O Ai Takeover
Hot after the search announcement at Google I/O conference, Erin, Mordy and Jacob roll through the slew of changes that are coming to SEO. Search Generative Experience will be the coin of the realm, and SEO tools are in red alert! We go through stories from The Verge, Search Engine Land and a series of AI news items. Always a hat tip to Barry Schwartz from Search Engine Roundtable, the SEO prophet.
News from the EDGE:
The AI Takeover of Google Search
What are Ads Going to Look Like in SGE?
Googles Ad Transparency Center
AI Blitz:
AI experts sound alarm on technology going into 2024 election: ‘We’re not prepared for this’
Amazon working on AI tools to generate videos, images for advertisers
OpenAI rolls out more than 70 ChatGPT plugins including Internet access
Meta Announces AI-Powered Tools To Streamline Ad Processes
Airtable AI Makes Modern AI Accessible Across the Enterprise
AI Girlfriend: This influencer is making $1/minute with a bot trained on her voice
Barry Blast from Search Engine Roundtable:
Google: Invalid Schema Markup Doesn’t Hurt You
Google Reiterates: Google Analytics 4 Deadline Is Not Changing
Google I/O Search Algorithm Ranking Update – Unconfirmed
We would love it if you’d give us a rating on ratethispodcast.com/edge!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
May 17, 2023
- 591 | News from the EDGE | Week of 5.8.2023News / podcastIt’s Here, the AI Blitz. Resistance is Futile
It’s Here, the AI Blitz section of News from the EDGE. We’ve fought it long enough, now AI News has its own section. We go through a slew of news in digital marketing as well as delve into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg! Resistance is Futile….and ChatGPT has a lot to say when going on dates!
News from the EDGE:
Really Bad Dad Jokes from Mordy
Leaked over a Google- “We are losing the AI battle” – LINK
Could the 10 blue links be going away? – LINK
AI Blitz:
Warren Buffet’s Take on AI – LINK
OpenAI’s New Text-to-3D Model – LINK
Announcing the Next Wave of AI Innovation with Microsoft Bing and Edge – LINK
OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data – LINK
ChatPDF (SEO Audit data to Summaries) – LINK
Ray Kurzweil Rebuts Calls To Pause AI Research – LINK
Barry Blast from Search Engine Roundtable:
Barry Blast 1: Google Video Structured Data No Longer Requires Descriptions – LINK
Barry Blast 2: Google: It’s A Terrible Idea To Disavow Links Based On Third-Party Metrics – LINK
We would love it if you’d give us a rating on ratethispodcast.com/edge!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
May 9, 2023
- 590 | News from the EDGE | Week of 5.1.2023News / podcastGoogle Analytics Doomsday Clock
It’s time to move to GA4, folks!
Google Analytics 4 is upon us – and it’s time to get migrating! We cover a number of articles, but none more important than:
Update your WPCode plugin now
Get to GA4 fast…..the end is nigh!
Great articles from Roger Montti, Nicole Farley, and, of course, Barry Schwartz.
News from the EDGE:
WordPress plugin compromised again!
Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year!
Pinterest and Amazon are partnering with ads
Volatility from the April 2023 Google Reviews Update
Barry Blast from Search Engine Roundtable:
Barry Blast 1: Is Google Search Rewriting More Titles Again?
Barry Blast 2: Google Search Update Fixes Some Problematic Site Names
Barry Blast 3: Many SEOs Are Worried About Their Jobs Since Generative AI & AI Search
We would love it if you’d give us a rating on ratethispodcast.com/edge!
#StandwithUkraine edgeofthewebradio.com/ukraine
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May 2, 2023
- 588 | News from the EDGE | Week of 4.24.2023News / podcastThe AI Dilemma
Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for customers who saw a 500% increase in their CPMs over the weekend because of the bug in their system?
These topics and many others are explored by Erin Sparks, Jacob Mann, and Mordy Oberstein on this episode of the EDGE!
News from the EDGE:
Retired Ranking Systems Grow as Google Gets Rid of Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Metrics
Did You Wake Up Sunday (Or Worse, MONDAY) With a Bit of a Budget Freak Out Over Your Facebook Ads?
New Rules Being Rushed Into Existence by Global Leaders While AI Chatbots and Tools Continue to Grow
Barry Blast from Search Engine Roundtable:
Here Is What Changed With The Google Helpful Content Guidance – Page Experience & More
Google Reviews Update Heats Up Again
Google Bard Drafts More Varied & Bing Chat Math Formulas Nicer
Resources
Video: The AI Dilemma
Would love it if you’d give us a rating on ratethispodcast.com/edge!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
April 25, 2023
- 586 | News from the EDGE | Week of 4.17.2023News / podcastProject Magi is Coming from Google
Have you heard about Google’s new Project Magi? Word is that GA4 was just updated to include “one per session” conversion tracking.
Jacob Mann, Mordy Oberstein and Erin Sparks tackle these news topics and dive into Google’s latest product review update, its video thumbnail update, and more.
Check out the digital marketing news for this week. . . on the EDGE!
News from the EDGE:
Google is Developing a New Search Engine and Working on Additional Search Features through Project Magi
GA4 Update Introduces “Once Per Session” Conversion Counting Method to Enhance User Experience
Google’s April 2023 Update Prioritizes User Experience in Reviews
Barry Blast from Search Engine Roundtable:
Google: Most Links SEOs Make To Gain Rankings & Manipulate Search Are Ignored
Google: Just Because A Site Is Good Now, Doesn’t Mean It Won’t Degrade In Search Quality Later
Google Removes Video Thumbnails In Search Results When Video Is Not Main Content
Would you give us a rating on ratethispodcast.com/edge?
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
April 18, 2023
- 582 | News from the EDGE | Week of 4.03.2023News / podcastIs there an AI Pause Button?
Not a week goes by when we’re not talking about AI these days. Elon Musk and Steve Wozniak say the tech world should put a six-month pause on the development of systems smarter than GPT-4 until an independent or government body can oversee it. . . AKA regulations.
Are ads coming to generative AI? Did you know Google is moving employees around to beef up its Bard division?
All this digital marketing news on more. . . on this episode of the EDGE!
News from the EDGE:
You Know What’s Missing from All these AI Chats? Ad Recommendations
Elon Musk Finds Out He Is Behind on Tech, Requests the Whole World Takes a Time Out
Google Moving Employees Around in an Attempt to Save Face with Bard
Barry Blast from Search Engine Roundtable:
Google Maps Can Detect Fake Phone Numbers in Photos and Remove Them
How the March 2023 Google Core Update Compared to Previous Core Updates
Google Perspectives, About This Author & More Goes Live
Would you give us a rating on ratethispodcast.com/edge?
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
April 4, 2023
- 580 | News from the EDGE | Week of 3.27.2023News / podcastThe Barry Bombardment Episode
Mordy Oberstein and Jacob Mann partner up this week to tackle the digital marketing news.
It seems the SEO industry isn’t that impressed with Google Bard. Apparently, for a pretty understandable reason, the US Congress isn’t much of a fan of TikTok, either.
They also dig into Darren Shaw’s extensive 2023 local search factors report. Mordy invents a new segment name this week. Instead of the Barry Blast he calls it the Barry Bombardment.
Come join us this week for the Barry Bombardment. . . on the EDGE!
News from the EDGE:
Is Google Bard the Least AI of all the Recent AIs?
Is TicTok about to crash and burn because US Congress doesn’t understand Wifi?
We look at Darren Shaw’s SUPER extensive report on understanding how to rank for Google local search results
Barry Blast from Search Engine Roundtable:
Google Clarifies Its 15MB Googlebot Limit Is For Each Individual Subresources
Google Ranking Updates Added To Google Search Status Dashboard
Bing Chat Access Content Behind Paywalls?
Would love it if you’d give us a rating on ratethispodcast.com/edge!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
March 29, 2023
- 577 | News from the EDGE | Week of 3.13.2023News / podcastThe AI Wars have Cometh
Every week there seems to be an unlimited amount of headlines to cover on News from the EDGE about generative AI.
TikTok is taking on search giants Google and Microsoft in the paid advertising space, Grammarly gets into the generative AI game, but with a twist, and Mordy Oberstein discusses the future of search and AI.
And we also had the Twins versus the Yankees baseball play by play as we literally were recording the show!
The AI wars have cometh. . . on this week’s episode of EDGE!
News from the EDGE:
Step Aside Google and Microsoft Ads, Here Comes TikTok!
Will AI Start Making Videos for Us?
Grammarly to Introduce Generative AI Content Creation in Your Voice
Mordy Oberstein Weighs In On the Future of Search Regarding AI
Barry Blast from Search Engine Roundtable:
Google February 2023 Product Reviews Update More Volatile than Previous Updates, Say Data Providers
Microsoft Bing Working On Saving Chats & More Features
Google Featured Snippets Go Wrong, Consider Using Data-Nosnippet
Would love it if you’d give us a rating on ratethispodcast.com/edge!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
March 14, 2023
- 571 | News from the EDGE | Week of 2.20.2023News / podcastSo Many Badges
Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a chat session. After 30 years of the existence of HTML Google finally gives actual guidance on link best practices.
Erin Sparks and Mordy Oberstein examine these topics and much more on this episode of EDGEtalk.
A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!
News from the EDGE:
You get a blue check and you get a blue check- Meta to add paid verification option, just like Twitter
Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.
Good luck! Deadline for the contest is February 28th.
Bing users seem to be chatting it up too much…
Google Releases New Best Practices for Links
Barry Blast from Search Engine Roundtable:
Microsoft To Release Major Quality Improvement For Bing AI Chat On Thursday
Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy
Google Ads Tests Disabling Opt Out Of Search Partners & Display Network
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
February 22, 2023
- 567 | News from the EDGE | Week of 2.6.2023News / podcastWe Don’t Need No Stinking Badges
GA 4 is coming, and Google says it will implement it for you. Do you want to be verified on Twitter? That’ll be $1000 per month. . . maybe? Is Google going after ChatGPT? Lastly, a judge just used ChatGPT to help him write his ruling. OMG! Great articles from Search Engine Land, The Information & Vice. And, of course, Searcn Engine Roundtable.
Erin Sparks and Mordy Oberstein tackle these trending topics and many more on the 567th edition of EDGE of the Web
News from the EDGE:
Make the switch to GA4, or Google will do it for you
Twitter Considers Charging Brands $1000 Per Month to Stay Verified
Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”
A Judge Just Used ChatGPT to Make a Court Decision
Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Barry Blast from Search Engine Roundtable:
Barry Blast 1: Google Does Major Refresh Of The Canonicalization Help Documentation
Barry Blast 2: Google Local Review Filters Removed Many Legit Reviews, Google Restoring Reviews
Barry Blast 3: Google Testing Apprentice Bard: Google’s Answer To OpenAI’s ChatGPT?
#StandwithUkraine edgeofthewebradio.com/ukraine
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February 8, 2023
- 566 | News from the EDGE | Week of 1.30.2023News / podcastShow’s New Title? Mordy & Me? Ring-Ding-Rama?
Mordy grabs the captain’s seat as Erin’s stuck in a trailer in the garage with COVID. Wow – listen to these guys. They just wander around the news while Erin’s away and offer up Ring Dings to everyone (by the way – call Mordy on that). Then we catch Mordy at the end imitating Ron Burgundy and James Lipton. What’s going on here? Seriously?
Okay – articles from Search Engine Land, Search Engine Roundtable and Kevin Indig. Digging their own holes deeper – Jacob and Mordy give their take on the news this week!
News from the EDGE:
Nearly Two Thousand Ranking Factors Revealed In Recent Yandex Leak
Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.
Google Is Getting Sued By The Us Government Again- Could Be A Dismantling Of The Ad Division
Sometimes Cannibalizing Your Own Product Can Be A Good Thing?!
Barry Blast from Search Engine Roundtable:
Barry Blast 1: Poll: Most SEOs Won’t Recommend Using AI To Write Content – Link
Barry Blast 2: Poll: AI-Generated YMYL Content Trusted Less By SEOs – Link
Barry Blast 3: Report: Dealerships Can List Auto Inventory On Google Business Profiles – Link
#StandwithUkraine edgeofthewebradio.com/ukraine
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January 31, 2023
- 563 | News from the EDGE | Week of 1.17.2023News / podcastIs ChatGPT Coming for Your Job?
Brands are admitting publicly to using AI to write their content – How do you think Google responded?
Erin and Mordy take a deep dive down the rabbit hole of Search Engine Land and explore ChatGPT, AI content creation, and how the indentation of a link in the SERP may impact your organic traffic. The duo asks tough questions like, “Is ChatGPT coming for your job?”
This week’s Barry Blast confirms the completed rollout of Google’s Helpful Content and Link Spam updates, that linking to multiple products in a review may give the page a SERP boost, and Google admits it is challenging to write an SEO case study.
A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!
News from the EDGE:
Are indented search results helping or hurting your business?
Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to the “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
More and more brands are using AI to write their content. . . And Google responds.
OpenAI likely to get a $10b investment from Microsoft
Will you lose your job to ChatGPT?
Barry Blast from Search Engine Roundtable:
Barry Blast 1: Google’s Helpful Content and Link Spam updates are finished rolling out
Barry Blast 2: According to Google, writing SEO case studies can be challenging
Barry Blast 3: Google says that linking to multiple sellers in product reviews might give a small ranking boost
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
January 18, 2023
- 561 | News from the EDGE | Week of 1.9.2023News / podcastRing Dings or Ding Dongs?
We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs – seriously?
Erin, Mordy, and Greg Finn of Marketing O’Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week. Yup – Mordy had nothing to do. The serious part of the show, though: is Google changing how it defines what you opted into AFTER you approved of a Google Ads Recommendation? Is this really what we’re seeing?
And yes, we do conduct a blind taste test in the studio with those chocolatey wonders….as well as Ring Dings (grin).
Special thanks to our new title sponsor of the show, SE Ranking. Check out their special giveaway to the EDGE audience!
News from the EDGE:
Changing the Recommendations AFTER You Have Opted In? Really – Come on, Google Ads!
Ring Dings vs. Ding Dongs
Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Local Search Is Showing More And More Spam And Fake Reviews, And Google Can’t Keep Up
Top (3) GA4 features to help you find that lost data from UA
Barry Blast from Search Engine Roundtable:
Google: Helpful Content Update & Link Spam Update Can Take Another Week Or Two To Complete – Link
Dentists Now Can Use Google Local Service Ads – Link
Team Member, Chad Pollitt, Participates in a Blind Taste Test: Ring Dings vs Ding Dongs!
Report: Microsoft Bing To Add OpenAI’s ChatGPT Feature – Link
#StandwithUkraine edgeofthewebradio.com/ukraine
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January 11, 2023
- 554 | News from the EDGE | Week of 12.12.2022News / podcastWe let a bot write our intro!
“Welcome back to the EDGE,
In today’s podcast: we’ll be exploring three major headlines from the SEO/tech world. First, Google has brought the continuous scroll to desktop search results. Second, Google has rolled out a December 2022 helpful content update. And finally, ChatGPT is the latest tool for content and SEO. We’ll be taking a closer look at each of these stories and the implications they have for the SEO industry.”
That….has to be our lamest intro…..brought to you by ChatGPT!
We covered articles from SEL, SEJ, and SER this week. Dialing into focus is the use of ChatGPT and SEO content. What could possibly go wrong?
Join us and catch up with us on our choice picks in the news this week.
News from the EDGE:
All of your sites can now be on page one of Google results!
The Next Phase in the HELPFUL CONTENT UPDATE is Rolling Out
ChatGPT Content for SEO?
Barry Blasts from Search Engine Roundtable:
Google’s John Mueller Says HTML Sitemaps Should Never Be Needed – Link
Poll: 40% Of SEOs Say Link Building Is As Effective As It Always Was – Link
Google Tests Removing Estimated Number Of Search Results Again – Link
#StandwithUkraine edgeofthewebradio.com/ukraine
[...]
December 13, 2022
- 543 | News from the EDGE | Week of 11.07.2022News / podcast
Erin took the Bait
Abusing the host? Is that what Mordy has lowered himself to? We love the Fall decor on the SERP. It’s NEWS!
Today we cover articles from Search Engine Journal, Search Engine Land, TechCrunch and Search Engine Watch covering topics such as Google’s new search labels for coupons, the depreciating value of the link in the future, Mastodon’s rise amidst the chaos of Twitter, and Mordy Oberstein opines whether Google is moving to a more continuous “real time” algorithm. Oh, and we might talk about Robert Plant, ferns and rubber plants, too.
News from the EDGE:
New labels to highlight coupons and promos in Google search results
Perhaps the value of backlinks are changing as Google continues to evolve?
Social Network Mastodon nearly doubles in users in just one week
Our own Mordy looks at data to see if we’re moving towards “real-time” algorithm updates.
Barry Blast from Search Engine Roundtable:
Barry Blast 1: Links may be less important to the Google Search ranking algorithm in the future – Barry – Link
Barry Blast 2: Google Tests Fall Decorations In Search Results – Link
Barry Blast 3: Google: No, Your Website Doesn’t Need 200,000 Words To Be Considered Authoritative – Link [...]
November 10, 2022
- 542 | News from the EDGE | Week of 10.31.2022News / podcastOur Halloween 2022 Episode (yeah, it’s November, moving on) covering articles from MarTech, Android Police, Search Engine Land and Semrush. We dug into a spooky article from Bruce Clay (much to Mordy’s chagrin) and provided an expose’ on the Semrush Zero-Click study from Marcus Tober. He had a fantastic analysis at the end, right Mordy (wink)? Seriously – a sizable study of 20,000 users click-stream on over 300,000 queries. There is some very striking data about what zero-click really means and how it differs from the 2018 report on zero-clicks. Make sure you check these links out!
News from the EDGE:
New Features coming to GA4
Are you using 2FA?
Bruce Clay gives us 10 SEO tactics to quit in 2023
SEMRush presents a study about Zero-Clicks
Barry Blast from Search Engine Roundtable:
Barry Blast 1: Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says – Link
Barry Blast 2: Google Showing On Time Delivery & Order Accuracy Estimates In Search Ads – Link
Barry Blast 3: Google: Human Written Content Doesn’t Necessarily Make The Content Useful Or Helpful – Link [...]
November 2, 2022
- 540 | News from the EDGE | Week of 10.24.2022News / podcastThe Prodigal Son Returns!
The prodigal son returns to the show. Mordy Oberstein is back to cut up the news like a Halloween Jack-o’-Lantern! We cover articles from Search Engine Roundtable, Search Engine Land, and Social Media Today. Regarding the Google Spam Update….to quote Mordy: if you got hit by the update: Check your rankings, check your site, check your content, and then check your soul (ouch).
Side Note: Check out the Ted Cruz visit to a recent Yankees game!
Key Segments
Google Spam Update Done in Record Speed!
Uber Ads are Coming, In Journey
Facebook and TikTok Approving Ads with Political Misinformation days before the election
Barry Blasts
Barry Blast 1: Google Trending Now For Shopping Results – Barry – Link
Barry Blast 2: Report: Google Reviews Being Removed From Local Business Profiles – Barry – Link
Barry Blast 3: Third-Party Appointment Services Hijacking Google Local Business Profile Panels – Barry – Link
Be sure to RateThisPodcast.com/EDGE
#StandwithUkraine edgeofthewebradio.com/ukraine
[...]
October 24, 2022
- 538 | News from the EDGE | Week of 10.10.2022News / podcastWhat flavor is the Barry Blast?
Andrew Optimisey jumps in to join Erin on the news this week!
Andrew shares some of the great speakers from BrightonSEO, which makes us all sizably jealous here in the midwest! We take on articles from Digital Trends, Search Engine Land, and Search Engine Journal. And, of course, the Barry Blast (sounds like a soda, right) from Search Engine Roundtable.
Key Segments:
YouTube is adding taggable usernames for everyone!
Google Ad Manager and AdSense will soon support first-party cookies for publishers
What does Google think about the rise in the use of AI-generated images?
Barry Blast (should it be grape?):
Blast 1: Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS Integration Link
Blast 2: Google Review Guidelines Updated To Disallow Discouraging Negative Or Selectively Solicit Positive Reviews – Link
Blast 3: Google Ads To Update UK Financial Services Policy Update To Crack Down On Fraud – Link
#StandwithUkraine edgeofthewebradio.com/ukraine
[...]
October 14, 2022
- 536 | News from the EDGE | Week of 10.3.2022News / podcastGetOffMySERP.com
There were so many things from the Google Search On event! All the things! And we didn’t cover nearly enough of them from Barry’s article. But Mordy and Erin did dig into a great deal of items from Search Engine Land and Search Engine Roundtable this week.
We also realized that we’re getting really old! GetOffMySERP.com
Form interactions can be measured in GA4
Brands suspending their Twitter campaigns after finding their ads alongside questionable accounts
Which of these advanced Google search operators did you already know about?
Barry’s Fast Track
Fast Track 1: Google Testing Things To Know On Right Search Panel
Fast Track 2: Google Really Wants You To Avoid Changing URLs Just For SEO Reasons
Fast Track 3: All The Google Announcements From Search On 2022
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
October 6, 2022
- 533 | News from the EDGE | Week of 09.19.2022News / podcastDug into Search Engine Land, Tech Crunch and yes, Bloomberg (was the first one on deck) this week. Of course, we couldn’t cover the bloody 5th Product Review Update from Google as we recorded on Monday. Wow – updates are coming inside of weeks now. Can’t really grab ahold of that, unless we go to a daily news show! (Please stop the updates, Google, please!)
Had great fun, as usual, with Mordy and Jacob. Check out the links and let us know how we’re doing at RateThisPodcast.com/Edge!
Negative reviews can not be changed through incentives to customers
Discord-like Messaging coming to Facebook
Google and Alphabet antitrust suit regarding ad technology will NOT be thrown out…
FAST TRACK
Google Drops Article Too Short & Word Count Section From The Search Console Content Errors
Google Promotes Google Lens In Mobile Search
Google Tests Two People Also Ask Results In One Question
Thanks to our sponsors!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
September 21, 2022
