EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
578 | What Does Expertise Look Like in the Eyes of Google?
Tune in to the EDGEtalk where Chris Long & Erin Sparks discuss the meaning of expertise in the eyes of Google, Information Gain Score, and content freshness.
577 | News from the EDGE | Week of 3.13.2023
Join the EDGEnews podcast as Mordy Oberstein and Erin Sparks dive deep into generative AI, TikTok search ads, Grammarly, and more!
576 | Featured Snippets w/ Chris Long
Erin Sparks sits down with Chris Long from Go Fish Digital to discuss everything you need to know about featured snippets.
575 | News from the EDGE | Week of 3.6.2027
Join the EDGEnews podcast as Jacob Mann and Erin Sparks discuss plugin vulnerability, local service ads, Google Bard, and more.
574 | Goals, Strategies, and Tactics w/ Kevin Indig
Learn how to adopt objective-oriented measurements and create a list of annual priorities that fit your business with Erin Sparks and Kevin Indig on EDGEtalk.
573 | News from the EDGE | Week of 2.20.2027
Join EDGEnews podcast and special guest host, Gemma Houghton, as her and Erin Sparks discuss skyrocketing AI search costs, international search, and more.
572 | Generative AI Content w/ Kevin Indig
Generative AI content is all the rage in the SEO community these days so Erin Sparks and Kevin Indig opine on the important questions people are asking.
571 | News from the EDGE | Week of 2.20.2023
This week Mordy Oberstein and Erin Sparks explore social media’s badge monetization problem, Google’s new link best practices, and more.
570 | Internal Link Building and Automated Content w/ Cyrus Shepard
Internal linking is often discussed & implemented by SEOs, but with little strategic considerations. Erin Sparks and Cyrus Shepard explore this and more on EDGE