EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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1801, 2023
  • Episode 563: News from January 16th, 2023

563 | News from the EDGE | Week of 1.17.2023

Join Erin Sparks and Mordy Oberstein for EDGE of the Web News episode 563 while they explore ChatGPT, AI Content and SEO.

1401, 2023
  • Cindy Krum EDGE Episode 562 Featured Image

562 | How Google Has Learned with Voice Search w/ Cindy Krum

On this episode of the EDGE Erin Sparks and Cindy Krum explore MUM, IoT, and voice search. What implications do they have for SEOs, brands and consumers?

1101, 2023
  • Episode 561: News from January 9th, 2023

561 | News from the EDGE | Week of 1.9.2023

Erin, Mordy, and Greg Finn of Marketing O’Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week.

901, 2023
  • Cindy Krum EDGE Episode 560 Featured Image

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum

Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test.

601, 2023
  • Episode 559: News from January 2nd, 2023

559 | News from the EDGE | Week of 01.02.2023

Erin Sparks and Mordy Oberstein explore what 2023 might look like in search and how SEO and content can be impacted by AI chatbots.

3112, 2022
  • Dan Shure EDGE Episode 558 Featured Image

558 | Optimizing Search Content Like a Comedian w/ Dan Shure

Dan shares a solid content creation perspective, focusing on intent before E-E-A-T.

2712, 2022
  • Dan Shure EDGE Episode 557 Featured Image

557 | Finding or Creating Your Podcast Niche with Dan Shure

Dan shares some podcasting tips with our listeners as he reflects on one of the most important elements of podcasts.

2112, 2022
  • Episode 556: News from December 19th, 2022

556 | News from the EDGE | Week of 12.19.2022

There’s a lot of news this week coming up on the holidays and it’s Google’s fault! Mordy Olberstein and Erin Sparks dig into the big marketing stories of the week.

1912, 2022
  • Norm Vogele EDGE Episode 555 Featured Image

555 | Why Do We See Google as a Person?

Marketers, SEOs and people in general personify and anthropomorphize anything that's too big a concept or too great an entity to understand.

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