EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
EP 268: A Beginner’s Guide to LinkedIn Ads w/AJ Wilcox
Have you experimented with LinkedIn ads before? We haven't and we wanted to learn more, so we reached out to AJ Wilcox who is the founder of B2Linked.com. They ONLY worked with clients who are doing LinkedIn ads and are a LinkedIn certified ad partner. While LinkedIn ads have been [...]
EP 267: The Fun Formula – How to Make Work Fun Again w/Joel Comm
The "hustle and grind" lifestyle that we used to hearing and some have bought into is a lifestyle that is unsustainable leading to physical ailments, emotional burnout and a darkness in the soul. However Joel Comm, author of the new book "The Fun Formula", says he has found a better [...]
EP 266: The Importance of Storytelling w/Ashley Ward
If you have listened to our show for a while, then you know how much we love the SEMrush tool. It is one of our favorite tools and it is used every day in our agency. So, we held back our excitement as we talk to Ashley Ward, the Corporate [...]
EP 265: Facebook Video Ads Best Practices w/Akvile DeFazio
This week we're learning how to spruce up our Facebook Ads with video. Akvile DeFazio is the President of AKvertise, Inc. and she is just off her presentation at the SLCSEM Conference in Salt Lake City where she talked about the importance of using video in Facebook Ads. In this [...]
EP 264: The Go-Giver Influencer w/Bob Burg
Today we're talking about a little story that tackles the paradox of achieving what you want by focusing on the other person's interests. No, not in a way that is self-sacrificial, but rather such a way that all parties benefit greatly - which results in both immediate and long-term success. [...]
EP 263 – Dream Teams: Working Together Without Falling Apart w/Shane Snow
What can we learn from pirate gangs, buddy cops, Jewish soccer kids and a guy who tried to build a dome over a small town in Vermont? Shane Snow, the author of the upcoming book Dream Teams and founder at large of Contently, joins us on this episode to talk [...]
EP 262: How to Use Podcasts to Improve Your SEO w/Sherry Bonelli
It's a little bit like the movie "Inception" on today's show as we're talking about how podcasting helps SEO...on an SEO podcast. Sherry Bonelli, the founder and CEO of early bird digital marketing, has written a series of articles on Search Engine Land about the benefits of podcasting and how [...]
EP 261: How to Improve Your PPC Campaign with Audiences w/Michelle Morgan
It's not very often we get an in-studio guest for our show, but we were lucky enough to be joined in-studio by Michelle Morgan of Clix Marketing. Michelle is the Director of Client Services of Clix Marketing and she is a regular presenter at SMX and HeroConf - speaking all [...]
260 | The Marriage of Audience & Intent in Paid Search w/Dan Golden
Dan Golden is the President and Chief Search Artist at Be Found Online, which has been named as the #1 place to work according to AdAge. He's very passionate towards search and we dive deep with him in this show about paid search. He's spent a lot of time learning [...]