EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
EP 196: Rand Fishkin Interview – Penguin 4.0, Moz Layoffs, & Running a SaaS
What a trip is has been! We started this journey over four years ago, recording in a small radio station here in Indianapolis, and leveling up, over time. There's been a lot of episodes, and huge amount of work for this shop of ours, and today we celebrate a big [...]
EP 195: Google Tag Manager Hacks w/Steve Guberman
Steve Guberman, Director of Search Marketing of GolfNow.com, dives deep into Google Tag Manager with the EdgeTalk crew this week. Most search marketers are familiar with the Google Tag Manager tool, but how well do you know what all it actually can do? With a little imagination, Google Tag Manager [...]
EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore
Luca Senatore, Director of Strategy at Genie Goals, joined us from Cambridge, United Kingdom this week! We were very excited to talk to Luca and get some of his thoughts and tips on paid search marketing for retail eCommerce websites. Luca's team at Genie Goals has some great tips for [...]
EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett
There is a constant struggle in marketing with outreach and marketing. The evolution of what works, what is sincere and authoritative, how it benefits a brand short term and long term...these are issues that can define successful campaigns from failures. This podcast we talked to Cosette Jarrett, Outreach Specialist at [...]
EP 192: Reviewing the Latest Google Updates w/Jenny Halasz
Jenny Halasz, president of JLH Marketing, joins us on the show this week. According to the bio page on her company website, Jenny is a respectable business owner by day and an SEO geek by night. She has over a decade of experience in search engine optimization and has spoken [...]
EP 191: Connecting SEO & Content Marketing w/Erin Robbins
The Industry's Favorite SEO Podcast #EDGETALK : Erin Robbins - President of GinzaMetrics Our first in-studio guest! Erin Robbins, President of GinzaMetrics, was in Indianapolis for the day so rather than joining us via Skype, she decided to just show up in person! Erin has been working in the analytics [...]
EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank
The Industry's Favorite SEO Podcast #EDGETALK : Michael King - Founder/Managing Director of iPullRank Michael King, Founder and Managing Director of iPullRank, joins us on the podcast this week to discuss a new report released by his company called the Vector Report. This report looked at the INC500 and then [...]
EP 189: Growing an Agency Overseas & Intention Marketing w/Kris Reid
The Industry's Favorite SEO Podcast #EDGETALK : Kris Reid - Chief Boss Man of Ardor SEO What is it like to run an SEO agency from around the world? We're talking to Kris Reid, owner of the Philippine-based Ardor SEO today on the podcast. We're also going to spend some [...]
EP 188: eCommerce SEO Tips & Google Ranking Factors w/Corey Northcutt
The Industry's Favorite SEO Podcast #EDGETALK : Corey Northcutt - CEO of Northcutt We're talking to some Chicago brethren in the search engine optimization land today. We are talking to Corey Northcutt, CEO of Northcutt, a digital marketing agency located in Chicago. Corey has created a great resource, a list [...]