November 15, 2018
EP 292: Mobile-First Indexing and Progressive Web Apps w/Cindy Krum
Google is changing at a rapid pace – the top of the SERP doesn’t even feature websites anymore! They have been replaced by knowledge graph and other assets.
It seems like Google doesn’t want to rank websites anymore, but why is that and what is actually going on?
We reached out to Cindy Krum, the founder and CEO of MobileMoxie, as she and her team are full of mobile marketing experts. Cindy is a regular conference speaker at conferences like MozCon and SMX and is a great follow on Twitter!
Also, did you hear how much money Booking.com spent on digital advertising last quarter? Why is longer content performing better on YouTube and what will the future hold with voice assistants?
All this and more, today on the EDGE!
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Show Reference Links
Cindy Krum – Twitter
Mobile-First Indexing or a Whole New Google? – Slideshare
Google got more than $1 billion in ad dollars last quarter from travel giant Booking
Online travel giant Booking Holdings spent upwards of $1 billion on Google ads in the past quarter, according to its earnings report and analyst estimates.
By: Jillian D'Onfro
Welcome to the age of the hour-long YouTube video
YouTube’s push for more money is leading its creators in a pivot from the industry’s established norms. The result has been a reinvention of what a YouTube video looks like—a shift that may well be the future of video entertainment.
By: Emma Grey Ellis
Voice tech like Alexa and Siri hasn’t found its true calling yet: Inside the voice assistant ‘revolution’
As the holiday shopping season approaches, voice-powered smart speakers are again expected to be big sellers, adding to the approximately one-quarter to one-third of the U.S. population that already owns a smart speaker and uses a voice assistant at least once a month.
By: Rani Molla