EP 292: Mobile-First Indexing and Progressive Web Apps w/Cindy Krum
Google is changing at a rapid pace – the top of the SERP doesn’t even feature websites anymore! They have been replaced by knowledge graph and other assets.
It seems like Google doesn’t want to rank websites anymore, but why is that and what is actually going on?
We reached out to Cindy Krum, the founder and CEO of MobileMoxie, as she and her team are full of mobile marketing experts. Cindy is a regular conference speaker at conferences like MozCon and SMX and is a great follow on Twitter!
Also, did you hear how much money Booking.com spent on digital advertising last quarter? Why is longer content performing better on YouTube and what will the future hold with voice assistants?
All this and more, today on the EDGE!
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YouTube’s push for more money is leading its creators in a pivot from the industry’s established norms. The result has been a reinvention of what a YouTube video looks like—a shift that may well be the future of video entertainment.
Voice tech like Alexa and Siri hasn’t found its true calling yet: Inside the voice assistant ‘revolution’
As the holiday shopping season approaches, voice-powered smart speakers are again expected to be big sellers, adding to the approximately one-quarter to one-third of the U.S. population that already owns a smart speaker and uses a voice assistant at least once a month.