EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
EP 259: Preparing for the Future of Search & SEO w/Jeremiah Smith
Here in central Indiana, we're tired of this cold. It's been a long winter and so we decided to catch up with Jeremiah Smith of SimpleTiger in Sarasota, Florida. He started his own agency in 2007 and now focuses solely on SaaS companies. He's a great SEO and has helped [...]
EP 258: Picking the Right Engagement Metrics for SEO w/Cyrus Shepard
What engagement metrics are you using in your SEO campaign? In this episode, we talk to Cyrus Shepard and get his feedback on that question plus we take audience questions! Also, have you seen that Google has begun showing search results with no organic listings or ads? What does that [...]
EP 257: Building SEO Strategies Around Google Search Quality Evaluator Guidelines w/Phil Singleton
A couple years ago, Google released their Google Search Quality Evaluator Guidelines - a training and resource document they use for the Search Quality Evaluators program. This 160-page document was updated last July and we are talking this week to Phil Singleton about what is all in this document. What [...]
EP 256: The State of Publishing in 2018 w/Loren Baker
Fifteen years ago, Loren Baker decided to start up a website (or web journal, at the time) called Search Engine Journal and now it has become one of the most popular blogs in the SEO industry. In this episode, we talk to Loren about the backstory of Search Engine Journal [...]
EP 255: 10x Marketing Formula w/Garrett Moon
Results or Die - that's the philosophy of CoSchedule, an online tool for organizing all of your digital marketing. The CEO and co-founder, Garrett Moon, has authored a new book called the 10x Marketing Formula (due out March 27th) and he joins EDGE of the Web to talk about some [...]
EP 254: Google Local Questions & Answers w/Aaron Weiche
Last year, Google released a new feature to Google My Business pages called Google Questions and Answers but most business owners have no idea it even exists. Aaron Weiche is the Chief Marketing Officer at GetFiveStars and he has some great tips and insights into how businesses can take advantage [...]
EP 253: How to Build a Brand Community w/Carrie Melissa Jones
One topic we have never covered on the show in the past six years is building a community around your brand. Companies large and small have created communities for their brands, but how do you make your brand successful and how do you motivate your community to take action? Carrie [...]
EP 252: The Future of Search w/Will Critchlow
The year of 2018 looks to be an exciting year for the search industry and in this episode, we'll talk to Will Critchlow, the Founder and CEO of Distilled. He speaks several times a year about the future of search and that's where we are going today too. Where has [...]
EP 251: Shifting from Google Ads to Facebook Ads w/Susan Wenograd
We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this position before so we wanted to have her on to talk to you about the lessons [...]