EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
10 Web Form Tweaks For Better Leads – Show 96
The Industry's Favorite SEO Podcast #EDGETALK : 10 WEB FORM TWEAKS FOR BETTER LEADS Getting the Leads >> That’s why you have a website, and that’s what you have invested in over the years. Getting a better website, getting higher rankings on search engines. Doing all the steps that we [...]
Lessons from Bad Copy – Show 95
The Industry's Favorite SEO Podcast #EDGETALK : LESSONS FROM BAD COPYWRITING We've all read copy that makes us cringe. Sometimes it's hard to put a finger on exactly what it is that makes the copy so bad. But, its lack of appeal doesn't go unnoticed. We're showcasing some lessons to [...]
Google’s Panda 4.0 Update and What It Means For Ecommerce – Show 94
The Industry's Favorite SEO Podcast #EDGETALK : Panda 4.0 and Ecommerce Panda 4.0 has arrived. The update follows on the same theme of punishing websites with very little content, duplication or auto generated content. But what does actually mean to a business running an eCommerce website relying on search engines [...]
All About WordPress – Show 93
SEO Radio Podcast #EDGETALK : ALL ABOUT WORDPRESS Since 2003, WordPress has become the go-to content management system for web developers. In fact, WordPress has been downloaded well over 60 million times since its existence and 409 million people view over 14 billion pages from WordPress websites each and every [...]
Words to Avoid using on Landing Pages – Show 92
The Industry's Favorite SEO Podcast #EDGETALK : WORDS TO STOP USING ON YOUR WEB SITE Let me guess…You’re an honest person. Genuine, helpful and frank. You work hard to write good copy for your website. You avoid sleazy sales talk. You ignore marketing drivel. But could it be that a dash [...]
Interview Jason Bourg of WDD Software – Show 91
The Industry's Favorite SEO Podcast #EDGETALK : Enemy of Success - the Fixed Bid Project What is the challenge to every professional service or consultant firm? It’s the estimate – clients want you to commit to it, and so do you. That’s how you got the job right? What happens when [...]
Scientific Guide to Writing the Best Tweet – Show 90
SEO Radio Podcast #EDGETALK : SCIENTIFIC GUIDE TO THE BEST TWEETS Ever wanted to know the secret tricks to doing something the right way? If you're focused on online marketing, you’re going to always be looking for the best guide, the quick answers and when it comes to Twitter…. How [...]
How To Deal With Negative Reviews – Show 89
The Industry's Favorite SEO Podcast #EDGETALK : SPINNING NEGATIVE REVIEWS INTO GOLD "There are people on this earth who just don't want to be happy." As business owners, we have to be ready to deal with these people when they unleash their wrath on our business online. However, it's critical to [...]
What You Thought You Know About CRO is Wrong – Show 88
SEO Radio Podcast #EDGETALK : WHAT YOU THOUGHT YOU KNEW ABOUT CRO IS WRONG Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every [...]