EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS
EP 324: What is Google E-A-Ting? – Interview with Marie Haynes
Google is constantly coming out with small and core algorithm updates, forcing digital marketers to continuously work on providing top-notch content that develops expertise, authoritativeness, and trust! So what exactly is Google E-A-Ting? Find out everything you need to know [...]
EP 323: SEO: From Keywords to Concepts – Interview with Bill Slawski
Schema continues to grow in search results with featured snippets, knowledge panels, structured snippets and more. Location history will become part of the future for local search. What will do with it? Are you up-to-speed on Categorical Quality Scores in [...]
EP 322: Securing Your Customers, and Yourself – Interview with Arlie Hartman
If all the craziness you hear about malware, cybersecurity, data breaches, info security, and ransomware attacks have you feeling nervous, then you’ll want to learn how to fight back. Our special guest this week on the EDGE of the Web [...]
EP 321: Smart Shopping with Google Ads – With Kirk Williams
Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he’s among the Top 25 Most Influential PPCers in the world (and has been for 3 years running). Search [...]
EP 320: Extreme Growth from LinkedIn with Shay Rowbottom
More and more companies involved in B2B Digital Marketing realize they need to make the most of LinkedIn but aren’t sure how to make it happen. Find out how Shay Rowbottom of Rowbottom Marketing leverages video content to connect with [...]
EP 319: Storytelling on YouTube to Create a Huge Audience with Tim Schmoyer
YouTube launched back in 2005 when it was largely just cat videos and low-quality content. It’s come a loooong way since then, baby! Tim Schmoyer, Founder and CEO of Video Creators, has been getting results on the platform since 2006, [...]
EP 318: How to build a foolproof social advertising strategy with Traci Reuter
If building a foolproof social advertising strategy to engage your ideal clients sounds like a dream come true, you can do it! Learn how with Traci Reuter, Founder and CEO of Divine Social, is our special guest for episode 318 [...]
EP 317: Employee Social Media Advocacy with Glenn Gaudet
Ever wish ALL your employees were involved in marketing your business? They can be! It’s called employee advocacy. A great employee advocacy program for marketing your business is about way more than employees just sharing some content here and there. [...]
EP 316: Leveraging Search & Social For Maximum ROI with Susan Wenograd
How can #DigitalMarketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today’s integrated media environment? So [...]