696 | News from the EDGE | Week of 7.1.2024
Universal Analytics ends July 1, 2024. Migrate to GA4! E-Commerce gains authority. June 2024 Spam Update targets low-quality sites.
Host Erin Sparks discusses SEO, Google's AI updates, content decay, and Alphabet's potential HubSpot acquisition with experts Mordy Oberstein and Jacob Mann.
This week: Google AI summaries & traffic woes, Disney joins ad exchange & US vs China AI race. Plus, Google's new filter tab!