EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


After Optimizing Your Website, What’s Next? – Show 151

By |October 20th, 2015|podcast|

The Industry's Favorite SEO Podcast #EDGETALK : Content Mapping, What Is It? It happens every time. The first 3 to 6 months (longer if the website is very large and complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the [...]

A Sit Down With Google – Show 136

By |June 9th, 2015|podcast|

SEO Radio Podcast #EDGETALK : How To Create Powerful Evergreen Content For Your Website? How many of you business owners and marketers wanted to just be able to sit down and have a conversation with Google? To really ask some questions that have been bothering you like... What in the [...]

Content for Top, Middle, and Bottom Funnel – Show 135

By |June 2nd, 2015|podcast|

The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points. On average, prospects receive ten marketing touches through the course of a successful buyer's journey (ending in a [...]