EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
Most of a PPC Manager's focus tends to be on Google Ads - but you could be overlooking a valuable channel for ads - and that's Bing Ads. What in store for Bing Ads in 2019? Well, we reached out to our good friend John Lee as he is the [...]
We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this position before so we wanted to have her on to talk to you about the lessons [...]
The Industry's Favorite SEO Podcast #EDGETALK : 5 Tips to Improve Your PPC ROI So, you have set up a PPC campaign and now you're waiting for the leads to roll in...but they are not! Didn't you get sold on the fact that this will get you right in front [...]
