EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
Adapt content strategies for evolving SERPs due to Google's SGE. Natalie Arney shares insights on content's role in the buyer's journey and improving client interactions for professional growth.
In this week's EDGE news: Google loses Gen Z search preference to TikTok, SGE rolls out in India, Meta's changes concern marketers, and AI creates political campaigns.
Natalie Arney helps uncover what’s in store for us with Google Search Generative Experience—discussing SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO.
