EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
This week's featured guest is Julie F. Bacchini, President of Neptune Moon LLC. She has been in the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including [...]
Change is the name of the game in digital marketing, and while many times the changes can be good, sometimes they’re not. Change has been especially rapid during the pandemic, and that includes PPC and paid social. Episode 350 of EDGE of the Web's featured guest Amy Bishop, Owner of [...]
What’s one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised how much of your audience are using Instagram, Quora, Waze, Reddit, Pinterest, Nextdoor, and others. And if you’re not including QUORA in your PPC plan, [...]
