EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
When Site Strategics CEO Erin Sparks spoke with special guest Traci Reuter, Founder and CEO of Divine Social, for episode 318 of the award-winning EDGE of the Web podcast, they talked about the what and why of engagement campaigns. Here’s what we learned: 00:23:44 An Example of An Engagement Campaign [...]
How can #DigitalMarketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today’s integrated media environment? So many questions! Get some answers when special guest Susan Wenograd, [...]
Google is changing at a rapid pace - the top of the SERP doesn't even feature websites anymore! They have been replaced by knowledge graph and other assets. It seems like Google doesn't want to rank websites anymore, but why is that and what is actually going on? We reached [...]
