EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Google Secrets LEAKED with Michael King

  • Martha van Berkel EDGE Episode 596 Featured Image

596 | Validating and Building your Schema w/Martha van Berkel

By |May 30th, 2023|Interview, podcast|

Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating schema as well as her suggested approach to updating your existing schema.

  • Martha van Berkel EDGE Episode 594 Featured Image

594 | It’s Not Google’s Knowledge Graph, It’s Yours w/Martha van Berkel

By |May 20th, 2023|Interview, podcast|

Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization.

  • Marie Haynes EDGE Episode 549 Featured Image

549 | Semantic Search Evolution with Marie Haynes

By |November 30th, 2022|Interview, podcast|

Dr. Marie Haynes discusses the importance of the Google Quality Raters Guidelines, EAT, YLYM, and entities in SEO today.