EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Words not to use in your landing pages - edge of the web radio

Words to Avoid using on Landing Pages – Show 92

By |May 24th, 2014|podcast|

The Industry's Favorite SEO Podcast #EDGETALK : WORDS TO STOP USING ON YOUR WEB SITE Let me guess…You’re an honest person. Genuine, helpful and frank. You work hard to write good copy for your website. You avoid sleazy sales talk. You ignore marketing drivel. But could it be that a dash [...]

  • Dealing with Negative Reviews - edge of the web radio

How To Deal With Negative Reviews – Show 89

By |May 3rd, 2014|podcast|

The Industry's Favorite SEO Podcast #EDGETALK : SPINNING NEGATIVE REVIEWS INTO GOLD "There are people on this earth who just don't want to be happy." As business owners, we have to be ready to deal with these people when they unleash their wrath on our business online. However, it's critical to [...]

  • What you thought you know about CRO is Wrong - edge of the web radio

What You Thought You Know About CRO is Wrong – Show 88

By |April 26th, 2014|podcast|

SEO Radio Podcast #EDGETALK : WHAT YOU THOUGHT YOU KNEW ABOUT CRO IS WRONG Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every [...]

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