EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Show 321: Smart Shopping with Google Ads, featuring Kirk Williams

Google Smart Shopping Campaigns with Kirk Williams of ZATO Marketing

By |August 6th, 2019|Interview|

When Site Strategics CEO Erin Sparks spoke with special guest Kirk Williams of ZATO Marketing, for episode 321 of the award-winning EDGE of the Web podcast, they talked about how to make the most of Google Smart Shopping Campaigns. Here’s what we learned:  00:19:04 More About Shopping Ads One of [...]

  • Show 203: How to survive & thrive at SMB PPC

EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams

By |November 29th, 2016|Interview, podcast|

As we start coming to the end of 2016, we try to get a handle on all the different tactics in digital marketing. And one of the most important tactics, that is constantly changing, is PPC. It's a huge environment to talk about and we going to be talking to [...]

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