EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
As digital marketers, do you know when your message isn't hitting the mark? Or more importantly, why? Solving the "what" the customer is looking for is not the equation, but the "why" they are looking for should be the goal of digital marketing. So this week we are bringing on [...]
Ian Mackie, the Director of Social Advertising at Point It, joins us on the show this week to discuss the importance of Social Media Ads for your marketing campaign. Some of the topics we cover with Ian are: Why are other social media networks so far behind Facebook in social [...]
In a recent Moz webinar, Amy Balliett, CEO of Killer Infographics described "Visual Communication" as: graphically represents information to efficiently and effectively create meaning - & when necessary, a limited text is included to explicate the meaning. There is no doubt that visual communication is a powerful tool for marketers [...]
