EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • 777 | AI/SEO News from the EDGE | Week of 12.1.2025

    777 | AI/SEO News from the EDGE | Week of 12.1.2025

    This week's EDGE of the Web dives into the seismic shifts in digital marketing, including Adobe's acquisition of Semrush for $1.9 billion, the rollout of Google Search Console Annotations, and rising stakes around the EU's Digital Omnibus and data privacy. The panel also covers ChatGPT's rumored ad features, expanded Google AI Mode ads, and the resurgence of AI SEO spam.

  • 776 | Wil Reynolds: Don’t Do F*cking Listicles

    776 | Wil Reynolds: Don’t Do F*cking Listicles

    Wil Reynolds breaks down the real state of AI and SEO, calling out listicle culture and pushing marketers toward open-source testing, hands-on experimentation, and human-focused results. A sharp, energetic conversation from BrightonSEO San Diego 2025.

  • 775 | AI, Authenticity, and SEO with Wil Reynolds

    775 | AI, Authenticity, and SEO with Wil Reynolds

    SEO & AI with Wil Reynolds: Rethink KPIs, focus on authentic marketing, and adapt to today’s digital landscape.

  • 774 | Paid Ad News from the EDGE | Week of 10.27.25

    774 | Paid Ad News from the EDGE | Week of 10.27.25

    ChatGPT Atlas browser, AWS outage impact, Meta scam alerts for seniors, Google Ads innovations, and subscription shopping ads. News with Greg Finn from Cypress North.

  • 773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

    773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

    Unlock SEO for AI! Carolyn Shelby talks LLMs.txt, content chunking, and strategies to boost visibility in the age of AI-powered search.

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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2403, 2025
  • 750 | Unleashing the Power of Personal Experience in SEO Cyrus Shepard

750 | Unleashing the Power of Personal Experience in SEO

Unlock brand authority in SEO with Cyrus Shepard. Discover relationships, metrics, and tactics to boost search engine rankings and authenticity.

803, 2025
  • 749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

Unlock brand authority in SEO with Cyrus Shepard. Discover relationships, metrics, and tactics to boost search engine rankings and authenticity.

503, 2025
  • Episode 748: Paid Ad News from the EDGE | Week of March 3rd, 2025

748 | Paid Ad News from the EDGE | Week of 3.3.2025

Greg Finn joins the Paid Ad news focus, diving into Google's latest ad changes, AI predictions, and the puzzling Mystery Shopping Rating.

2702, 2025
  • Episode 747: Ethics & Privacy Concerns with AI Writing with Michael Lewittes

747 | Ethics & Privacy Concerns with AI Writing

Erin Sparks & Michael Lewittes tackle AI privacy, ethics, and content authenticity—are we trading privacy for convenience too quickly?

2102, 2025
  • Episode 746: Social News from the EDGE, Week of February 17th, 2025

746 | Social News from the EDGE | Week of 2.17.2025

Duncan Alney joins EDGE to discuss social media trends, Google updates, LinkedIn analytics, and Pinterest’s bold 2025 predictions.

1402, 2025
  • Episode 745: AI and Journalism with Michael Lewittes

745 | AI and Journalism w/ Michael Lewittes

Explore AI in journalism with Michael Lewittes. Discover challenges, ethical concerns, and how Rankify combats content homogenization.

702, 2025
  • Episode 744 with Sara Taher Ai/SEO News

744 | AI / SEO News from the EDGE | Week of 2.3.2025

AI in SEO News with Sarah Taher. Explore AI's impact, Google's updates, Meta's ads, and navigate evolving digital marketing landscapes.

3101, 2025
  • Episode 743: Leadership & Long-Play Strategies in Digital Marketing with Wix's Paula Mejia

743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix’s Paula Mejia

Busy ≠ productive. Paula Mejia of WIX Studio shares insights on balancing content quality & quantity, AI's role, and smart budget allocation in marketing.

3001, 2025
  • 742 SEO News with Cindy Krum on EDGE of the Web

742 | SEO News from the EDGE | Week of 1.20.2025

Join Cindy Krum on SEO changes in 2025. Discover insight on LLMs, HubSpot's SEO drop, and more from EDGE of the Web's latest episode!

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